Before you panic or celebrate
About the Website Check
What the free assessment looks at, what it can’t see, and how to use its findings in context. Read this before you act on anything.
It shows you the symptoms — not the cure. Please don’t perform surgery on yourself off the back of it.
What it actually looks at
The Website Check is an automated website and lead-leak assessment. It reviews signals across five parts of the customer journey: whether a site can be Found, Understood, Trusted, Contacted and Chosen.
What it can’t see
This is the important bit. The check is quick and free, but an automated assessment cannot capture the full context of your business or website. It can’t see:
- your backlinks, or how much authority your site has earned,
- how old your domain is, or its history,
- where you actually rank on Google right now,
- what your competitors are up to,
- every issue across your whole website,
- whether your visitors actually turn into customers.
The boys: It can flag useful signals, but it can’t understand your whole business or website the way a person can.
Treat the findings as guidance, not a verdict
The findings are there to point you toward things worth checking. They are not a grade or a guarantee. Automated checks have limits, and a clear result does not prove that nothing is wrong.
It’s a starting point, not professional advice
The findings are things to look into — not instructions to act on blindly. Before you tear up your homepage or rewrite everything off the back of a free tool, talk to a human (us, or someone you trust). Context matters, and a scan doesn’t know your business the way you do.
Norm: I ran mine and nearly started changing everything at once. Turned out context mattered. Read the findings before you panic.
No guarantees, and that’s the honest truth
We’ve built the check to be genuinely useful, but it’s free and automated, so we can’t promise it’s complete or that it’ll be spot-on for every site. It does not guarantee rankings, enquiries, sales or any other business outcome. We’re not liable for what happens if you act on it without getting proper advice first.
Want the full picture?
A real audit looks at everything this tool can’t — backlinks, competitors, your whole site, the lot. If you’d like one, have a look at our plans or get in touch. No pressure, no number-one promises — just honest work.
Last updated: 16 June 2026.